CONSUMER CONFIDENCE ON PURCHASE DECISION PROCESS ON THE KOSEEKER WEBSITE
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May 9, 2022
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Abstract
This study was conducted to determine the yield of the analysis of factors that influence the purchase decision of Koseeker in this study there is a phenomenon that there are consumers of Koseeker who are not satisfied with the consument confident, that has an impact on purchasing decisions. The technique that will be used in this research is sample random sampling, and probability sampling namely taking samples by setting specific characteristics that are in accordance with the research objectives so that it is expected to answer research problems. Based on the results of the descriptive analysis that has been enforce, it can be seen that the evaluation of respondents are in the high category, on statement trust to Koseeker for online payment a decimal score of 0,008, while the lowest respondent's response was costumer do purchase for twice statement regarding the Koseeker which obtained a decimal score of 0,0033.
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Damayanti, R. (2022). CONSUMER CONFIDENCE ON PURCHASE DECISION PROCESS ON THE KOSEEKER WEBSITE. SOSCIED, 5(1), 79-85. https://doi.org/10.32531/jsoscied.v5i1.434
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
LPPM Politeknik Katolik Saint Paul Sorong
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Alijoyo, Antonius. 2006. Enterprise Risk Management : Pendekatan Praktis. Edisi 2. Jakarta: Ray Indonesia.
Bandar Alharthey. 2020. The Role of Online Trust in Forming Online Shopping Intentions. Saudi Arabia: Arab East Colleges.
Febrina Mahliza. 2020. Consumer Trust In Online Purchase Decision. Jakarta: Universitas Mercu Buana.
Gupta Neeti. 2020. An Empirical Model of Satisfaction Trust, and Repurchase Intention in Online Shopping. India: Himchal Pradesh University.
Hilma Tania. 2021. Pengaruh Kepercayaan Konsumen Terhadap Keputusan Pembelian Produk Busana di Instagram. Jakarta: Universitas Negeri Jakarta.
Ikhwan Khulu Kudin. 2021. Pengaruh Kepercayaan, Keamanan, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada JD.ID (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang). Malang : Universitas Islam Malang.
Indrawati. 2015. Metode Penelitian Manajemen dan Bisnis Konvergensi Teknologi Komunikasi dan Informasi. Bandung: Aditama.
Karin Boonlertvanich. 2019, Service Quality, Satisfaction, Trust, and Loyalty: The Moderating Role of Main-bank and Wealth Status. Thailand: Chulalongkorn University.
Kevin Putra Mahendra dan Ratih Indriyani. 2018. Pengaruh Kepercayaan Pelanggan Terhadap Kepuasan Pelanggan CV Mitra Perkasa Utomo. Surabaya: Universitas Kristen Petra.
Fandy, Tjiptono. 2008. Strategi Pemasaran. Edisi ke 3. Yogyakarta: Andi Offset.
Ghozali, Imam. 2006. Aplikasi Analisis Multivariate Dengan Program SPSS. Cetakan keempat. Semarang: Badan Penerbit Universitas Diponegoro.
Hermawan, Kartajaya. 2000. Marketing Plus 2000 Siasat Memenangkan Persaingan Global. Jakarta: Gramedia Pustaka Utama.
Isaac Oladepo, Onigbinde and Abimbola, Odunlami Samuel. The Influence Of Brand Image And Promotional Mix On Consumer Buying Decision- A Study Of Beverage Consumers In Lagos State, Nigeria. British Journal of Marketing Studies. Vol.3, No.4,pp.97-109, May 2015
Murdifin, Haming, Mahfud, Nurnajamuddin. 2012, Manajemen Produksi Modern, PT Bumi Aksara, Jakarta.
Nuraeni Rosita, Achyar Eldine dan Leny Muniroh. 2019. Pengaruh Kualitas Pelayanan dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan. Bogor: Universitas Ibn Khaldun Jurnal Ilmu Manajemen.
Rohaeni Heni dan Nisa Marwa. 2018. Kualitas Pelayanan Terhadap Kepuasan Pelanggan. Jakarta: Bina Sarana Informatika Jurnal Ekonomi, Manajemen dan Bisnis.
Sanusi, A. 2011. Metodologi Penelitian Bisnis. Jakarta: Salemba Empat.
Wicaksono Sunu dan Linda Kusuma. 2021. Kualitas Pelayanan dan Harga Terhadap Kepuasan Pelanggan OTO Car Wash. Bali: Universitas Pendidikan Ganesha Jurnal Penelitian dan Pengembangan Sains & Humaniora.